The newest member of the Marriott Vacations family is the Grand Floridian. The Florida Department of Business & Professional Regulation approved the amendment to the timeshare on July 16, 2021. The company also announced its plans to turn the Big Pine Key’s former Big Pine Hotel into a Deluxe Studio Villas resort. The hotel is set to open in late 2020. The resulting property will be the first in the area to offer the popular timeshare brand.
On a similar note, Marriott Vacations’ chief executive has been tasked with a difficult task. The upcoming fiscal year is shaping up to be the most turbulent in the history of the company. The hotel giant will also need to strike a balance between keeping rates low and the company’s cash cow, financing. As a result, the stock has been getting a beating from investors. However, the company has managed to post a solid financial performance to date and has a few tricks up its sleeve.
A recent survey of frequent travelers showed that two-thirds of respondents own more than one timeshare. Having more than one means you have the opportunity to sample the world’s most exotic locales on a regular basis.
The American Resort Development Association (ARDA) has held its annual spring convention in Hollywood, Florida. The organization had a number of high-profile visitors including the likes of Fidelity Real Estate’s president, Scott Miller. At the show, the group’s top brass got a chance to catch up on the latest fads and trends in the industry. In particular, they learned that a certain newcomer to the party has the best long term plans for their brand. The company is also set to launch its most ambitious project to date. Among other things, the granddaddy of all timeshares will be renamed and rebranded as the Fairfield New Orleans at La Belle Maison. It’s not hard to see why. The hotel and golf club’s rename is just the beginning of a series of rebrandings that will continue in the coming years.
With the holiday season fast approaching, Marriott Vacations is likely to see an uptick in fliers. If the hotel chain can keep up its end of the bargain, it might be able to make a buck in the recession prone world of 2019.